2) The major news corporations owned by Rupert Murdoch such as BBC, ITV have all advertised the movie Rio to grab the children's attention by showcasing the adverts on prime time hours. Also the way in which companies associated with FOX have tried to grab the audience's attention is by releasing music videos in which huge artist such as Taio Cruz , John Powell and even The Black Eyed Peas have promoted their songs for the movie itself. Another way in which News Corporations have advertised the movie to grab the audiences attention is by doing major competitions on shows such as X Factor in which you could go to the premiere itself and also go to Rio yourself to find out where it all began.
3) The marketing for this film is huge in which the producers of this film have though very carefully about the different avenues they can go in to to get a huge profit for the movie .Rovio mobile announced a partnership with 20th century fox to promote the movie. The game Angry Bird Rio was released on the Android Market and the Apple App Store with 50 levelsA sneak peek for Angry Birds Rio (a golden egg) was available on the original Angry Birds game if the viewers found the secret code in Super Bowl XLV's commercial for Rio which would only be visible upon pausing the commercial and advancing it frame by frame. With the DVD and BluRay Release, Rovio and 20th Century Fox announced that they are going to start selling Rio Plush Toys in the Angry Birds Online Store and the DVD and BluRay comes with a code for 15 Hidden Levels, along with 3 Angry Birds Rio Videos. Also, McDonald's ran a promotion with Rio toys in their Happy Meals.
Oreo announced its special edition Oreo cookies with blue cream in promotion of the film. The promotion included stickers inside each package of cookies. Two types of contests were also announced: first, by completing an album of stickers, consumers could win three movie passes and medium snack bar combos; second, by finding winning stickers in packages with prizes including a trip to Rio De Janeiro, backpacks, cinema passes for a year, and 3D glasses. The promotion ends May 30, 2011, or until stock is exhausted.
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